So you've done all the research, built your website and
you're ready to show it off to the world and make your Internet
fortune. "Whoa," not so fast there, Mister. If you haven't
included an ezine, your site is missing out on a major online
marketing tool. Here's why the decision to include one or not
can lead to your website's success or ultimate failure.
1st Time Visitors. Let's face it: the first time someone comes
to your website, the odds are they're going to be leary and not
buy from you right away. By giving them the chance to subscribe
to your newsletter you're actually giving yourself another
chance to sell to them down the road. Your ezine will give
them multiple incentives to visit your site and make a purchase.
Build an Opt In List. There's a reason why off-line marketers
have done direct mailings for years: they work. Collecting
email addresses of visitors to your website allows you to
compile a list of people who want to hear from you. By
signing up for your newsletter, you're given permission to
market to these people on a regular basis. Your list will
become your most precious marketing commodity.
Establishes Trust. The truth is, your site visitors have
no idea if you're an upright business person or some mad
hacker in a dark basement out to grab their credit card
number. By giving them the opportunity to subscribe to
your ezine you'll be able to establish a "relationship"
where your subscribers will come to trust and rely upon
you. By providing them with helpful information on a
consistent basis you'll become someone they turn to when
in need of the types of products/services you sell.
Establish Yourself as an Expert. Let's say you're an
accountant and I'm considering using your services.
How do I know you're any good? Well, if you had been
publishing a newsletter with helpful accounting tips and
tax saving information all along, you would have established
yourself as an expert in my mind.
By sharing your knowledge with others, you'll establish
yourself as an expert in your field. An ezine helps you
to establish credibility in your chosen subject
and
distinguishes you from others online who may be working in
a similar vein. Be the one people turn to, become the EXPERT.
Sell Back End Products. As long as your ezine supplies
helpful information, you can actually pitch your sales
talk softly between the lines. As long as your ezine is
not 99% ads, you can use it to plug any product or service
you sell. If you don't have your own products/services,
you can plug affiliate programs you may be involved with
as well. Just try to keep everything you promote related
to the theme of your newsletter. If your ezine is health
related you should only include health related products
to keep it on topic for your target market. As you run
sales or specials you'll also want to make your subscribers
aware of them. Remember, your ezine is a marketing tool;
use it as such.
Drives Traffic. There are millions of websites out there,
so what's going to bring me back to yours? An ezine, of
course! By emailing your subscribers a newsletter which
always includes a link back to your site, you're reminding
them to come back again and again -- driving traffic on
a consistent basis. How many times have you gone to a
website and signed up for their ezine and forgotton about
the site? I know I have, but when their ezine shows up
in my mailbox it reminds me of how much I enjoyed their
site and usually results in my re-visiting. This is
POWERFUL STUFF.
These are just some of the reasons why you need to be
publishing an ezine. A website needs a newsletter and a
newsletter needs a website. They just go together like
Peanut Butter and Jelly. One without the other is a weak
link in the online marketing chain. Don't underestimate
the importance of your very own ezine. As your list grows
you'll have a very powerful marketing tool on your hands,
one you can sell to again and again!
About the Author
Merle http://www.EzineAdAuction.com
"Where some of the BEST Deals in Ezine Advertising are Made"
Buy & Sell Ezine Ads in a live auction setting!
Publishers sell off your excess inventory and Buyers
pick up some Fantastic bargains. Go now.
Written by: Merle
